Before beginning any strategy development I will carry out a full social media audit of your existing platforms, looking in detail at what currently works and what doesn’t.
I will then look at what you want to achieve from your social media activity. Working with you we will decide on the exact objectives and set goals. I will analyse your target audience and develop user personas that can be used for all future marketing activity.
It’s important to convey the right tone of voice on your social media platforms to make sure they are on brand and consistent with the business overall so I will come up with some guidelines for this.
Key influencers are individuals or brands that your audience already trusts that could share your content, I will identify these influencers and give you tips on how to build relationships with them.
Also, I will look at ways to make your audience pay attention, advising you on whether you should run a contest or even offer a promotional discount via social media as well as the best ways of doing these.
The key to staying relevant to your audience and increasing followers is by sharing great content. I will come up with a content strategy to do just that. Advising you on what to be sharing as well as the best ways of finding this content.
All of this will be put together in a comprehensive report that you can then implement yourself.
The cost for the development of a social media strategy for your business is £250.00.